Standing out in the crowd: distinction in the pet supplements market

Brand distinction is challenging in any product category and the pet supplements market is no different. It’s a large, cluttered category and expected to become even more so, as the broader pet care industry continues to surge. Packaged Facts’ Pet Supplements in the U.S., 6th Edition reports that growth in the $580 million U.S. pet supplements market has kept pace through 2016. Similarly, research firm Technavio notes a more than 5 percent global compound annual growth rate (CAGR) between 2018-2022, with gains specifically in dog and cat supplements.

Capturing pet tech on Instagram

If you’re a pet parent on Instagram (IG), you’ve undoubtedly seen the pages @dogsofinstagram, @cats_of_instagram, @thedogist or @cats_of_world. But, did you know that up to 80 percent of Instagram users engage with brands on the platform, in addition to connecting and bonding over their furry friends? It also means that as a mobile tool, it’s easier than ever for brands to catch the eye of consumers, offering up stiff competition for their products. So how do brands and brand marketers within t

AgTech Nexus offers glimpse of tech future

This past July, Marketing to Farmers was honored to be included as a partner in Chicago’s first AgTech Nexus USA. As well, Rhea + Kaiser President and CIO Jeff Walter moderated the conference’s Innovation Showcase, discussing the newest items on the market and the importance of bringing farmers into the ag tech developmental process, well ahead of marketing the products to them. One of the cornerstones of Marketing to Farmers isn’t just what we present to others and showcasing our knowledge, bu

Waterhemp and Palmer -Stuck in the Weeds | Crop Science US

Stuck in the Weeds: The Challenge of Palmer Amaranth and Waterhemp As cousins in the pigweed family, Palmer amaranth and waterhemp are aggressive, invasive weeds and a threat to corn yields throughout the Midwest. There are populations that are glyphosate-resistant, making them more challenging to contain. Native to the southwestern part of the United States and Mexico, Palmer amaranth is the more destructive of the two weeds, which was recently documented in 28 states; it has a reported yield

In depth with the All of Us Research Program

State-of-the-Art technology arrives in radiation oncology, ensuring precision, efficacy and the continued highest standard of patient care

The Radiation Oncology Department of the UIHHSS, is home to the new BrainLAB Novalis Stereotactic Radiosurgery System and Exactrac Image Guidance System. What this means for the UIHHSS patient population, is that our world class neurosurgeons and radiation oncologists now have the most technological, state-of-the-art stereotactic radiosurgery system. It also means a faster, more precise form of treatment for patients with malignant and non-malignant brain and spinal tumors; it is a form of treatment that eliminates the standard risks of surgery, has minimal side effects and recovery period, and an excellent rate of success.